Beyond Fleet campaign to help boost the fleet manager position

NAFA Fleet Management Association recently announced the launch of its Beyond Fleet campaign, which is an effort by the company to improve the fleet management position.

Through the campaign, fleet managers can learn ways to move to executive-level status in their companies by gleaning tips on career development in the workplace.

"Beyond Fleet will be one of the most significant member benefits we've ever offered at NAFA," said Phillip Russo, executive director of NAFA. "We have crafted a digital suite of tools at BeyondFleet.com featuring presentations and template letters for fleet managers to utilize and show their employer they are more than just the 'car guy' or 'car gal.'"

Russo also said the campaign will use the power of social media, radio, videos and music for promotional purchases, while demonstrating the importance of the fleet manager position. 

According to Connected World magazine, fleet managers need to find the best way to communicate with their truckers while they are on their routes, and the source suggests using tablets, which would allow truckers to use a multitude of relevant applications while parked.

 

Beyond Fleet campaign to help boost the fleet manager position

Friday, March 2nd, 2012